LOC: LONDON, UK
Digital PR Strategist & Creative Lead.
I'm Marisa, a London-based Digital PR Consultant and Creative Strategist. In this wild industry where 'creative' and 'technical' often live in separate worlds, I love mixing them together. I build campaigns that nail Google's algorithms *and* actually connect with real people scrolling their feeds.
01. The "hybrid" combo
Press releases alone don't cut it anymore. I've seen too many viral moments fizzle out because they didn't build any lasting search power. That's why I'm all about creating digital assets that do double duty to grab attention now and rank forever. I go full-stack: from big-picture brand chats with clients to diving into Premiere Pro for that perfect edit.
02. Data meets internet chaos
Traditional PR guesses a lot, but pure digital can feel soulless. For this reason, I mix cold-hard data (like keyword volumes and domain ratings) with spotting those quirky TikTok trends or fan community discussions. It's how I pull off authentic 'trend jacking' that feels organic but lands those strong and genuine backlinks.
03. Across all the (industry) worlds
I've worked with everything from fast-growing consumer brands to agency hustle. Fashion launches, food campaigns, tech rollouts, even regulated health stuff. It's all taught me to borrow tricks across sectors. Like using pharma-level precision for a fun lifestyle drop.
04. Your strategic sidekick
I'd love to be a part of your team! Whether leading digital PR, brainstorming newsjacks, handling talent reps, or producing content I'm here for consultancy, projects, or in-house roles.
Hybrid PR & Visual Content Lead
2025 - PRESENTIndependent strategist for global entertainment and gaming clients (e.g., JYP Entertainment's GIRLSET launch).
Produced viral short-form video content in Premiere Pro/After Effects, generating 31.8M+ organic views and 4.6M engagements.
Specialised in TikTok/Shorts strategies, hook-testing, and retention editing for high-performance campaigns.
Digital PR Strategist
11/2024 - 11/2025Lead digital PR for 15+ lifestyle/e-commerce brands, including Adidas and Patagonia.
Secure Tier-1 coverage in Forbes, Vogue Business, and Glamour via data-driven newsjacking and white space opportunities.
Manage full-funnel Meta campaigns, influencer activations ($30k+ budgets), and quarterly roadmaps aligned to ROI.
PR Executive
06/2022 - 11/2024Executed content/PR strategies for brands like TALA and Vitabiotics, boosting organic sessions by 45% and revenue by 20%.
Pitched reactive campaigns for high-authority backlinks; monitored performance with Looker Studio and GA4.
Led ideation sessions, creative briefs, and junior mentoring on outreach/digital tactics.