Intelligence Logs

01. The Hybrid Methodology

Traditional agencies often segregate Public Relations and Digital Marketing. My operational model as a London-based Strategic Partner fuses them. I do not just secure press coverage; I ensure that every placement supports a broader Brand Strategy. This means integrating SEO best practices into press releases and ensuring that media wins are amplified for maximum authority.

Whether you are a startup needing a Creative Strategist or an established brand looking for Expert Representation, the workflow is data-centric. We move beyond 'vanity metrics' (like potential reach) to track tangible outcomes: Domain Authority growth, referral traffic, and direct consumer engagement seen in our Case Studies.

02. Engagement Phases

Before any outreach begins, I conduct a full audit of your current digital footprint. For Consumer & Fashion PR clients, this means analysing brand heat and influencer sentiment. For Gaming PR clients, it involves a deep dive into Steam community discussions and Discord engagement levels. This diagnostic phase identifies the 'gap' between where your brand is and where the market traffic is flowing.

We build the story. We develop the 'hook' that makes journalists care. This isn't just about writing a press release; it's about creating a Digital PR calendar that aligns your product launch with cultural moments, ensuring we aren't just pitching a product; we are pitching a relevant story.

Deployment. This involves high-frequency pitching to Tier 1 media and coordinated Influencer Campaigns. Simultaneously, we activate paid channels if required to amplify the Earned Media coverage, creating a surround-sound effect for the consumer.