A high-velocity launch campaign for JYP's newest global group. By identifying a 'Bratz' aesthetic trend on Reddit, I pivoted the visual strategy to align with fan theories, turning negative discourse into a viral launch asset with 43K+ organic views.

Reversing traffic decline by pivoting from generic 'cocktail' keywords to reactive 'Trend Jacking'. We capitalized on the 'Swicy' (Sweet + Spicy) trend with Mangonada recipes, securing 126 Tier 1 links from national press.

Moving TALA from 'Instagram Famous' to 'Google Authoritative'. We executed a 'Link Intersect' strategy to target editors linking to Gymshark but ignoring TALA, closing the domain authority gap and dominating 'Best Leggings' roundups.

Navigating strict medical regulations to secure high-trust coverage. We built an 'Expert Ecosystem' of dermatologists to comment on seasonal trends like 'Winter Skin', driving traffic without making non-compliant medical claims.

Repositioning home brewing from a 'dusty hobby' to a premium tech essential. By newsjacking inflation stories with 'Cost Per Pint' data, we positioned Pinter as the must-have gadget of the year.