LOC: LONDON, UK
Consumer Market Strategy
Strategic partner for consumer brands. Positioning products as cultural essentials to drive brand desire.
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The Attention Economy. The UK market is saturated. Brands fail when they ignore consumer landscape trends and rely on outdated outreach methods.
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Insight-Led Storytelling. My approach merges consumer research with media relations. Aligning your brand with aesthetics like 'Clean Girl' or 'Dopamine Decor'.
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Gift Guide Edits
Placement in Q4 'Best Of' lists.
Trend Forecasting
Pivoting messaging for fast culture.
Influencer Seeding
Product placement with tastemakers.
Launch Activations
Physical touchpoints for digital buzz.
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01. INTEGRATION: Treating Public Relations and SEO as a single circuit board. Traditional agencies operate in silos; my "Neo-Glacial" methodology fuses them for maximum domain authority.
02. GAMING: For Indie Game Developers, the strategy is community-centric. I leverage Twitch Drops and Discord to bypass gatekeepers and trigger algorithms.
03. SIGNALS: In Lifestyle PR, we use 'Newsjacking' to insert brands into cultural trends (e.g., 'Clean Girl' aesthetic), securing placement in high-traffic edits.
04. BACKBONE: As a Digital Strategist, I secure high-DA backlinks via data-led storytelling, ensuring your brand ranks as well as it resonates.