LOC: LONDON, UK
Game PR Agency Strategy
Bridging the gap between dev and player. Specialized Indie Game PR and Esports strategies that authentic gamers respect.
The Marketing Disconnect. Traditional Video Game Advertising is dying. Players ignore ads. If your strategy relies on paid ads, you will fail to trigger the Steam algorithm.
Community-First Marketing. I build culture. Leveraging Gaming Community dynamics and Video Game Influencers to drive wishlists.
Twitch Drops
Distribution via Keymailer/Terminals.
Discord Ops
Moderating servers for retention.
Steam SEO
Page optimization & IGN pitching.
Esports PR
Tournament coverage & team features.
01. INTEGRATION: Treating Public Relations and SEO as a single circuit board. Traditional agencies operate in silos; my "Neo-Glacial" methodology fuses them for maximum domain authority.
02. GAMING: For Indie Game Developers, the strategy is community-centric. I leverage Twitch Drops and Discord to bypass gatekeepers and trigger algorithms.
03. SIGNALS: In Lifestyle PR, we use 'Newsjacking' to insert brands into cultural trends (e.g., 'Clean Girl' aesthetic), securing placement in high-traffic edits.
04. BACKBONE: As a Digital Strategist, I secure high-DA backlinks via data-led storytelling, ensuring your brand ranks as well as it resonates.