LOC: LONDON, UK
From Feed to Fame
Bridging the gap between content creators and mainstream media. Legitimising digital fame.
The Credibility Ceiling. Creators struggle to be taken seriously. There is a disconnect between 'follower count' and 'industry respect.'
Mainstream Crossover. Getting creators featured in traditional press (Vogue, GQ), positioning them as entrepreneurs.
Profile Building
Interviews on business acumen.
Crisis Comms
Reputation protection during viral hits.
Brand Deal PR
Amplifying partnerships to trade press.
Red Carpet
Securing industry event invites.
01. INTEGRATION: Treating Public Relations and SEO as a single circuit board. Traditional agencies operate in silos; my "Neo-Glacial" methodology fuses them for maximum domain authority.
02. GAMING: For Indie Game Developers, the strategy is community-centric. I leverage Twitch Drops and Discord to bypass gatekeepers and trigger algorithms.
03. SIGNALS: In Lifestyle PR, we use 'Newsjacking' to insert brands into cultural trends (e.g., 'Clean Girl' aesthetic), securing placement in high-traffic edits.
04. BACKBONE: As a Digital Strategist, I secure high-DA backlinks via data-led storytelling, ensuring your brand ranks as well as it resonates.