Media Relations

01. Strategic Media Relations Protocol

In the modern digital landscape, Media Relations is no longer just about who you know; it is about the relevance of the signal you transmit. As a London PR Consultant, I operate on a philosophy of 'Signal over Noise.' Journalists at top-tier publications—from The Guardian to Vogue—are inundated with hundreds of pitches daily. To cut through, a brand must offer value, timeliness, and a compelling narrative structure.

My approach to Press Coverage is rooted in deep strategy. I do not view a Press Release as a standalone document but as a tactical component of a broader Brand Strategy. Whether launching a new Consumer Tech product or managing the reputation of a high-profile founder, the narrative must be consistent across all channels. This holistic view ensures that media wins translate into tangible brand equity and SEO growth via high-quality backlinks (Digital PR).

02. Vertical Specific Tactics

For Fashion PR, relationships are visual. Success requires getting products into the hands of stylists and editors at Stylist, Refinery29, and Hypebeast. I leverage 'Gift Guides' and seasonal trends (e.g., 'Summer Essentials') to secure placements that drive direct traffic. My database includes freelance writers who contribute to multiple outlets, maximising the ROI of a single sample seeding campaign.

Tech PR and Video Game PR require a different language. Here, the focus is on innovation, specs, and community impact. When working with Indie Game Developers or SaaS platforms, I craft angles that appeal to both trade press (TechCrunch, Polygon) and mainstream business pages. We focus on the 'Founder Story' or the 'Industry Disruption' angle to move beyond simple product reviews.

In moments of volatility, clear communication is paramount. My Crisis Management services are designed to protect reputation. By establishing a clear chain of command and drafting 'holding statements' in advance, we mitigate negative sentiment before it spirals on social media.