LOC: LONDON, UK
The Old Guard, Modernised
Classic media relations for print and broadcast. Securing the headlines that your stakeholders care about.
DIAGNOSTIC_V2
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The Trust Deficit. Getting coverage in heritage titles (The Times, FT) is harder—but more valuable—than ever for stakeholder trust.
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Relationship-First Pitching. Leveraging deep contacts at national desks. This isn't about SEO; it's about prestige and board-level visibility.
VISUAL_FEED

EXECUTION_STACK
Press Releases
Wiring compliant, newsworthy releases.
Broadcast Relations
TV and Radio commentary slots.
Corporate Profiling
Sunday business supplement profiles.
Print Features
Physical page space in glossy mags.
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01. INTEGRATION: Treating Public Relations and SEO as a single circuit board. Traditional agencies operate in silos; my "Neo-Glacial" methodology fuses them for maximum domain authority.
02. GAMING: For Indie Game Developers, the strategy is community-centric. I leverage Twitch Drops and Discord to bypass gatekeepers and trigger algorithms.
03. SIGNALS: In Lifestyle PR, we use 'Newsjacking' to insert brands into cultural trends (e.g., 'Clean Girl' aesthetic), securing placement in high-traffic edits.
04. BACKBONE: As a Digital Strategist, I secure high-DA backlinks via data-led storytelling, ensuring your brand ranks as well as it resonates.