LOC: LONDON, UK
01. The Challenge
The 'Social Ceiling'
The 'Social Ceiling'. TALA had immense social influence but a weak backlink profile (DR 53). Competitors were dominating the SERPs because major publications weren't linking to TALA as a serious business entity.
02. The Strategy
Hybrid: Link Intersect
Hybrid Approach. We moved away from generic pitching to a data-backed strategy. Using 'Link Intersect' analysis, we identified editors at Vogue and Refinery29 who linked to competitors but not TALA. We then targeted them with specific 'Gym-to-Street' gifting and unique data hooks to close the gap.
Strategic Protocol
Inequality in Women's Sport
To get links from serious news outlets, we needed to stand for something beyond clothing. We conducted a proprietary survey revealing that 41% of women were banned from playing football in school.
This data hook secured backlinks from authoritative society and business titles like March8 and Women's Sport Daily.
The "BBL Jacket" Surge
Fashion trends move faster on TikTok than Google. When the 'BBL Jacket' went viral, we didn't wait. We pitched TALA's alternative within 24 hours, positioning it as the high-quality, sustainable option.
Result: Instant coverage in Yahoo Finance (DR 92) and Women's Health.
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